Product Manager, Mobile

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Date Posted: 12/3/2021

Location: Toronto - 20 Queen Office, ON, CAN

Reference No.: 2021-9158

Department: Innovation

Position Type: Full Time

Job Grade: G

Role impact:

The Product Manager, Mobile is responsible for the management and strategic planning of mobile initiatives. This role will manage and lead the design and implementation of technical developments, campaigns, deployments, analytics and reporting within the company, as they relate to mobile initiatives and, in particular, the flagship mobile app experience for CF - LiVE by CF. This role will also play an important role in defining omnichannel digital experiences – from web to app to venue – that support innovation at Cadillac Fairview.


This position will take a mobile leadership role as it relates to Property and National Shopping Centre mobile experiences such as store/category/product search, mobile wayfinding, location-based mobile services, and visitor engagement. It will also play an advisory role as it relates to the integration of digital payments/gift cards, and exploration of membership and loyalty models. This position will also maintain a professional and proactive relationship with retailer clients at national, regional and local levels, as well as understand shopper behaviours and trends in order to provide strategic recommendations that drive adoption and engagement. This position is an advocate for both the retailer and shopper, achieving business objectives by leading mobile initiatives across the finish line.


What you will deliver:

Strategy and Management

  • Work with the Director of Digital Product Development to develop the long-term strategy and vision for the mobile program, including digital payment/gift cards, loyalty, and personalization initiatives that support this strategy.
  • Develop annual business plan and objectives for mobile, tied to overall business objectives
  • Develop and implement omnichannel strategies for digital products as part of a product roadmap that puts the CF shopper at the centre of all physical and digital touchpoints
  • Lead technical and development meetings with Information Technology, external vendors and stakeholders to prioritize internal development projects and initiatives
  • Assess and evaluate new technology platforms, initiatives, vendors aligned with strategy and company goals
  • Manage and assess appropriate internal and external resources and specialists as required
  • Lead and manage mobile programs from creation to implementation and analysis of results 


Project Deliverables

  • Lead inter-functional and portfolio-wide projects such as new mobile app(s), mobile engagement strategies, and new technology solutions for data optimization purposes using an agile methodology framework
  • Develop and implement user insights research, in concert with strategic insights and marketing teams, to understand user journeys, needs and preferences 
  • Partner with marketing colleagues to develop comprehensive marketing campaigns that drive awareness, usage and engagement
  • Conduct business case analysis and assessment to evaluate new initiatives and solutions
  • Own and manage program deliverables, project plans, progress reports, project cost estimates
  • Develop corporate-wide standards and programs in mobile analytics 
  • Develop and ensure adherence to corporate guidelines in social media, analytics, mobile programs, privacy and data management relating to mobile in the company



  • Ensure that campaigns and technology deliver positive results against target KPIs, including financial (ROI) where relevant, customer engagement, and long-term value to CF, retail and brand partners
  • Identify technical requirements for new/existing products, feature introductions, and  improvements 
  • Develop, analyze and present regular reporting to properties, portfolios and senior management to help evaluate and monitor mobile objectives
  • Develop best practices and standards (KPIs) for mobile to maintain and communicate to property and portfolio marketing. Design and create enhancements to improve various program functionalities and overall cost efficiencies.


Relationship Management

  • Develop collaborative work relationships and set standards around digital analytics programs, such as Adobe Marketing Cloud. Maintain a collaborative work relationship necessary with all levels of property and portfolio management and senior level management in internal groups across Technology, Marketing, Brand, and Operations.
  • Assess and anticipate immediate and longer-term needs of properties to manage their expectations
  • Manage integration of external and internal resources working with IT Application Systems team and external service providers to maintain accuracy and reliability of mobile systems, programs and technical solutions
  • Manage all contracts with external suppliers and develop and maintain a collaborative relationship with suppliers to manage quality and delivery on specific contracts of service
  • Oversee the selection, negotiation, monitoring and termination process for suppliers ensuring suppliers deliver at an agreed upon service level and standard



  • Develop and recommend budget and supplier contracts related to projects
  • Manage and monitor national mobile components of the budget by addressing variances to budget and recommending annual budget allocations
  • Provide quarterly updates and reviews to coordinate with budget timelines and requirements
  • Source vendors and recommend budget allocation for custom mobile applications at property level


Research and Industry Relevance

  • Understand new tools and technologies
  • Maintain industry knowledge and expertise by attending conferences, workshops and training sessions to remain current on mobile trends, technologies, methodologies and industry-specific information
  • Work with Director of Digital Product Development in development and support of new strategies and concepts for maximizing mobile effectiveness


 What your strengths are:

  • Excellent communication skills, written and verbal
  • Excellent understanding of Product Life Cycle Management and product roadmaps
  • Service-oriented
  • Strong organizational
  • Proactive team player
  • Good problem-solving skills
  • Training skills
  • Able to interact at all organizational levels
  • Works with minimal supervision
  • Multi-task project management skills
  • Ability to work under pressure


What you need to succeed:      

  • University or College degree in Computer Science, Business, or related field
  • Project Management certification an asset
  • Proven experience in supporting multi-platform systems and related applications
  • Proven analytical and problem-solving abilities, highly self-motivated 
  • Fully Computer Literate with experience in SharePoint, MS Office, Google Suite, Content management Systems, and Confluence/Jira
  • Basic knowledge of iOS and Android platforms, HTML, and Access and database systems
  • Minimum of 7 years relevant and progressive work experience with web-related products, technical development and mobile
  • Minimum 5 years of extensive working experience in mobile applications / platforms or related technology
  • Minimum of 5 years project management experience with large, multi-resource projects
  • Budget management and business case development experience
  • Proposal writing and RFP development and management experience
  • Management of multiple resources, internal and external

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years.  We are so much more than our properties.  We are building leaders at all levels.  We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development.  We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension.  Imagine a place where you can make a difference!


At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.


Are you someone who believes in our values?


  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change


At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected.  We’re ready to meet you there – are you?


CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment.  If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email


CF currently has a vaccination policy that is a condition of employment.